Yellow Bike
Bike recycling & education program

Yellow Bike is a nonprofit community bike shop in Austin, TX. You can acquire Yellow Bike bicycles in three ways: buying, exchanging hours of volunteer work for your new bike or receiving them for free depending on your social profile. Yellow Bike completed 25 years of existence and the time had come for a refreshment of its identity. We revitalized the brand and created a narrative entirely focused on the experiences of the people who benefit from the project.

The visual identity is simple and strong, bringing a sense of social movement and strengthening the idea of creating a socially and environmentally responsible community.

Services
Branding
Visual identity
Photoshoot guide
Website design