Urban Roots
Urban farms

Urban Roots is a social and environmental project that works with the idea of urban farms. The project is located in Austin, Texas, and promotes the cultivation of organic food, immersive education, training and encouragement for young people around planting practices and discussion of more sustainable world models. Urban Roots provides organic vegetables affordably to local people, strengthening a sense of community.

My job was to understand Urban Roots' performance, history and aspirations, translating it into a concept, a brand narrative and a whole apparatus of elements to build a simple and strong identity aligned with the dilemmas of its time.

Services
Branding
Visual identity
Illustrations
Photoshoot guide
Social media guide
Website design