Vegan artisanal bakery
Flau is an artisanal vegan bakery. Previously known as Flor do Cacau, it underwent a complete brand repositioning, including the creation of a new name. With the expansion of the vegan market in São Paulo, the bakery needed to stand out from other new brands. Not just with a new identity, but a whole new way of seeing itself, showing itself and reimagining the complete experience with the products.

The concept that structured the brand's storytelling was based on high teas in environments permeated with nostalgia and elegance. “A walk through the woods culminates in a lush tea among herbs, flowers and fruits. Botanical aromas, velvety colors and magnificent flavors. An abundant journey of the senses through a picturesque and elegant atmosphere.”

Visual identity
Editorial planning
Social media design

Brand elements



Social media

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